Site Development & Feasibility Studies
People today make very conscious decisions about how they want to live and how they will invest. Your assets and more importantly, your time. It is therefore necessary to give their claims an appropriate appreciation.
Our service areas:
// Overall strategy and location concept
// Land use planning and economic interpretation
// Brand Management and Communication Design
// Development and production of marketing documents
Something fundamental has changed: For a long time, work, and therefore the workplace, has been one of the most important fixed points in many people’s life planning. Priorities and decisions had to be aligned with this.
But in many areas, work is no longer tied to a concrete place or time, and so other ties and automatisms are also dissolving. And people’s demands are becoming more concrete, more selective: “In a world where so much is possible, I want what’s possible for me, too.”
This also means that a previously “good address” is not everything if it cannot meet individual needs. It is no longer the traditional image of a place that is decisive, but its qualities in the here and now: “What do I really find there? How does it feel to live there, to work there, to live there?”
Architecture and urban planning are increasingly taking these changes into account. That is why our contribution to content goes far beyond the mere planning of gastronomy, retail and hotel formats – we set ourselves the goal of helping to shape the attitude to life of a place.
What distinguishes us from many strategists and planners: We focus on the needs of the people and reconcile them with the requirements of urban planning, historic preservation and the visions of concept architects in a way that makes sense, is livable and economically feasible.
In doing so, we rely on an approach that not only answers the questions of future residents, but at the same time takes equal account of the interests of all stakeholders involved: the interests of politicians in their responsibility for the urban space, the interests of investors in their responsibility for the shareholders, and the interests of companies and brands interested in long-term partnerships at a location.
The cornerstones of our work:
1. identifying relevant needs
How do people want to spend their time today? And how about the day after tomorrow?
2. review of conceptual necessities
What do people expect from a place? What do they actually find – and what don’t they find?
3. integration and briefing of the project participants
How do we make the vision of a place and its lifestyle tangible for all?