How to stay fit as a studio for your clientele.
For INJOY, SODA GROUP created the master design for different fitness studios such as INJOY Classic, INJOY Station and INJOY Express. The transfer and implementation of the three studio concepts was accompanied at various locations.
Rudolstadt/Dortmund/Thuringia – The INJOY studios are present throughout Germany with three concepts. The INJOY Station concept in Dortmund appeals to visitors with state-of-the-art technical equipment in front of a backdrop reminiscent of classic gym aesthetics. Leather-covered trestles and vaulting boxes serve as furniture, while the walls quote the history of artistic gymnastics with large-format photographs. Round object lamps, wooden floors and room zoning with vertical wooden slats create a warm atmosphere, away from the gym monotony.
The new design of INJOY Classic, in turn, was established at the Rudolstadt location. The interior picks up the colours of the brand logo. So it sticks to lively friendly tones that are assigned to different areas of use. Here, too, the fitness technology is integrated into a homely atmosphere and the reception area is rethought with lounge areas and a bar.
SODA GROUP helped the Fitness To Go concept INJOY Express at the locations Gera, Erfurt and Nordhausen with a loft-like concrete look and bright colour accents to a recognisable room design.
CUSTOMER // INJOY Quality Cooperstion GmbH
REALISATION // 2016
TASK // Development of master design, implementation planning, construction management