SODA GROUP is one of the best known consulting and planning offices in the international food and hospitality market.

Since 1993, we have brought together a unique team of specialists to help our clients successfully position themselves in the competitive marketplace.

Our focus is always on finding the right setting for the respective consumption occasions – by balancing and bringing together social needs and customer wishes.
On the basis of international market data and their interpretation for the industry, we help our clients to extend their knowledge advantage over the competition in order to creatively set themselves apart in their field.

We do not see ourselves as adapted service providers, but rather as critical sparring partners: because an obvious change is not always the most sensible one, and the challenges do not always lie where you think they do. By questioning things, looking at them in an interdisciplinary way and discussing them constructively, we create space for inspiring and innovative solutions.

Whether it is design, architecture, planning concepts, product/range development, process optimisation, or marketing and communication strategies – we support companies and organisations at home and abroad in becoming future-oriented and fit for the future. Passionate with the necessary pragmatism, creative and consistent in implementation

We, that is the founders and shareholders, with our employees and partners. With our offices in North Rhine-Westphalia and Bavaria, as well as temporary locations wherever our teams are needed at the moment, in order to optimally bundle competences in the interest of our customers.

When everyone has returned from the home office, the team of now more than 70 employees will be presented here, promised! Until then, vicariously:

f.l.t.r.: Oliver Fiß // Norbert Honsel // Axel Weber // Andreas Müller // Markus Tust

/// Team Fürth

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